![]() It just means you have to make it essential for them to put in the extra work of following your link or finding the link in your bio. Not having the ‘swipe up’ feature does not mean that you can’t still get clicks from your stories. Make it REALLY enticing for them to click the link in your bio. I’ll write a little sentence about what I’m talking about that catches people’s attention and makes them want to turn the sound on or follow my link. Most people nowadays have both Facebook and Instagram – so to me, the numbers probably ring true on both platforms. Now I know that that’s Facebook and this is Instagram – but the markets are fairly similar. I almost ALWAYS add text to my Instagram Stories because several studies from brands on Facebook have found that, on average, 85% of video is watched with the sound off. You of course don’t always have to use video, I do the same on any promo images, but I have another really important tip to share if you do: it’s just another hoop for your audience to jump through! I use this instead of a shortener like bit.ly or the Google because I want to use real words that are easy to remember and type in – nothing complex and confusing like bit.ly/1gy6k …. ![]() I use Pretty Links to shorten any long URLS into something super easy to type and very memorable. The key to making this strategy effective is making it EASY. It just cuts out an additional step for the viewer. I kind of like the on-screen link though because it works even if people find you through the explore page and don’t want to go to your profile. You can also write ‘link in bio’ which works well. I definitely wouldn’t do anything longer. This is an example of something I’ve done on an Instagram story talking about my latest blog post! In hindsight, I probably should have made this URL even shorter and simpler but it’s not too bad. I know this isn’t the same – it still requires someone to go to their browser and type BUT if they do, you can guarantee they want what you’re talking about. Until you get 10,000 subscribers OR Instagram lowers the expectations, there are 3 things that you could try: ![]() Originally it was only available to verified accounts so it appears like Instagram is rolling the feature out slowly – but we don’t really know if it will ever be available to everyone. Instagram has limited this feature to only accounts with 10,000+ followers.
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